CASE STUDY : STANCE SOHO NYC | CAM’RON PERFORMANCE EVENT LAUNCH

By September 19, 2018BLOG
CUSTOM TOTE BAGS

In the mid 2000’s Harlem, NY native Cam’Ron and his rap crew, The Diplomats took the hip hop scene by storm achieving platinum sales and converting all of hip-hop into fans of the colour pink.

To pay tribute, Stance collaborated with the East Coast rap legends to design a set of socks featuring Killa Cam’s best iconic moments in life. One set is emblazoned with the face of the Harlem hip-hop icon, while the second pair features The Diplomats’ eagle logo set on the iconic ‘stars and stripes’ print inspired by co-founder Juelz Santana.

On Saturday night, Stance Soho hosted Diplomats leader and NYC rap legend Cam’Ron to launch the fall collaboration at their flagship store in Soho.  Cam’Ron performed to several of the city’s influences, Stance retail partners and friends of the brand.

The Sauce worked closely with Stance marketing team to create and supply custom giveaway swag for the event including pink tote bags featuring a sublimated picture of Killa Cam’s iconic pink fur coat.

Stance Event

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